JOOLS est.2004 began its journey in the Greek jewelry market in 2004. Today, the brand is represented in approximately 250 points of sale across Greece, Cyprus, and various other countries abroad through the shop-in-shop model.

The company also operates three retail stores in key markets throughout Greece.

JOOLS est.2004 jewelry stands out for its exceptional quality — maintained at very high standards — as well as for its modern and innovative design. The combination of quality, design, and price is what has established JOOLS est.2004 in the market.

JOOLS est.2004 actively supports and promotes its products through advertising on social media, in widely circulated magazines, and on television.

JOOLS est.2004 participates in the A-Z exhibitions, at MEC Paiania, and in the “Ellinon Kosmima” exhibition at the Metropolitan Expo.